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How to Promote Your Car Wash Locally

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How to Promote Your Car Wash Locally

Car Wash Superstore

Monday, October 7, 2019

Opening your car wash is only the first step to getting customers' cars off the streets and through your doors. Whether you've owned your wash for a while or have a grand opening around the corner, these tips can help promote your business and build traffic.

Study Up on Social Media

With over 3.2 billion daily active users across all platforms, social media is the one advertising tool you can't afford to ignore. While you don't have to create profiles on every site, it's important that you at least have a Facebook page for your business. This page will help you connect with your customers, along with serving as a main hub for consumers to stay updated on company news, learn about any promotions or discounts you're running, and give them a chance to communicate with your business. 

Collect Customer Reviews

Speaking of communication, you'll want to be sure that you're asking customers to leave reviews. This feedback will not only help you see how your wash is operating, but having positive reviews works to bring in new customers. Once a review is written, it's important that your business responds. Whether it's a positive or negative comment, this shows potential customers that you care about the experience others have had and that your team wants to try and turn any negative visits into a positive one.

Host a Charity Event

Working together with a local group or school gets the name and location of your car wash out into the community. And choosing to donate a portion of the day's proceeds or letting a group host their event is a fantastic way to get business into your wash while simultaneously building a positive reputation.

Run a Competition

Drive traffic into your car wash by letting customers enter to win free car washes. Every entry can include a place for customers to leave their names and emails, which you can use to help build a database for e-newsletters. Like a social media profile, these newsletters are a great way to share promotions, discounts, and general updates about your business.

When advertising for your car wash, it's important that you look at who you're trying to bring in and develop a cohesive marketing strategy to reach out to them. Alongside this, you want to make sure you have high quality products you can rely on to keep your wash open and give your customers the service they're looking for. Let Car Wash Superstore help keep your car wash running with the wide variety of items we offer!

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